/* ===== TOKENS ===== */
:root {
  --bg: #FFFBF5;
  --bg-alt: #FFF6ED;
  --fg: #1C1917;
  --fg-muted: #78716C;
  --accent: #EA580C;
  --accent-light: #FDBA74;
  --surface: #FFFFFF;
  --border: #E7E5E4;
  --font-display: 'DM Serif Display', Georgia, serif;
  --font-body: 'DM Sans', system-ui, sans-serif;
  --max-w: 1100px;
  --radius: 14px;
  --radius-sm: 8px;
}

/* ===== RESET ===== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { font-size: 16px; scroll-behavior: smooth; }
body {
  font-family: var(--font-body);
  background: var(--bg);
  color: var(--fg);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

/* ===== NAV ===== */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 251, 245, 0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 16px 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo {
  font-family: var(--font-display);
  font-size: 1.4rem;
  color: var(--fg);
  letter-spacing: -0.01em;
}
.nav-tagline {
  font-size: 0.875rem;
  color: var(--fg-muted);
  font-weight: 400;
}

/* ===== HERO ===== */
.hero {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 80px 24px 64px;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.hero-eyebrow {
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}
.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(2.2rem, 4vw, 3.4rem);
  line-height: 1.12;
  color: var(--fg);
  margin-bottom: 28px;
  letter-spacing: -0.02em;
}
.hero-lede {
  font-size: 1.1rem;
  color: var(--fg-muted);
  line-height: 1.7;
  margin-bottom: 20px;
  max-width: 460px;
}
.hero-proof {
  font-weight: 700;
  font-size: 0.9rem;
  color: var(--fg);
  margin-top: 8px;
}

/* ===== PHONE MOCKUP ===== */
.phone-mockup {
  width: 260px;
  margin: 0 auto;
  background: #111;
  border-radius: 36px;
  padding: 12px;
  box-shadow: 0 32px 64px rgba(0,0,0,0.18), 0 0 0 1px rgba(255,255,255,0.1);
}
.phone-notch {
  width: 80px;
  height: 24px;
  background: #111;
  border-radius: 0 0 16px 16px;
  margin: 0 auto 8px;
}
.phone-screen {
  background: #FAFAFA;
  border-radius: 28px;
  overflow: hidden;
  padding: 16px;
}
.post-card {
  background: #fff;
  border-radius: 12px;
  overflow: hidden;
  border: 1px solid #E7E5E4;
}
.post-card--insta { }
.post-header {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 12px;
  border-bottom: 1px solid #F0F0F0;
}
.avatar {
  width: 32px;
  height: 32px;
  border-radius: 50%;
  flex-shrink: 0;
}
.av-1 { background: linear-gradient(135deg, #EA580C, #F97316); }
.post-meta {
  display: flex;
  flex-direction: column;
}
.handle { font-size: 0.75rem; font-weight: 600; color: var(--fg); }
.location { font-size: 0.65rem; color: var(--fg-muted); }
.post-image {
  width: 100%;
  aspect-ratio: 1;
}
.post-img-1 { background: linear-gradient(145deg, #1C1917 0%, #292524 40%, #EA580C 100%); }
.post-actions {
  display: flex;
  gap: 14px;
  padding: 10px 12px 4px;
}
.action-icon { font-size: 1.1rem; }
.post-likes { font-size: 0.7rem; font-weight: 700; padding: 0 12px 4px; color: var(--fg); }
.post-caption { font-size: 0.65rem; color: var(--fg); padding: 0 12px 12px; line-height: 1.4; }

/* ===== HERO STATS ===== */
.hero-stats {
  display: flex;
  align-items: center;
  gap: 40px;
  margin-top: 56px;
  padding: 28px 32px;
  background: var(--bg-alt);
  border-radius: var(--radius);
  border: 1px solid var(--border);
}
.stat { display: flex; flex-direction: column; gap: 2px; }
.stat-number { font-family: var(--font-display); font-size: 2rem; color: var(--fg); line-height: 1; }
.stat-label { font-size: 0.78rem; color: var(--fg-muted); font-weight: 400; }
.stat-divider { width: 1px; height: 40px; background: var(--border); flex-shrink: 0; }

/* ===== SECTIONS ===== */
.section-header { text-align: center; margin-bottom: 56px; }
.section-label {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}
.section-title {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  line-height: 1.2;
  letter-spacing: -0.02em;
}
.section-sub { font-size: 1.05rem; color: var(--fg-muted); max-width: 600px; margin: 16px auto 0; line-height: 1.7; }

/* ===== HOW ===== */
.how {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 80px 24px;
  background: var(--surface);
  border-radius: 24px;
  border: 1px solid var(--border);
}
.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
}
.step { padding: 0; }
.step-number {
  font-family: var(--font-display);
  font-size: 3rem;
  color: var(--accent-light);
  margin-bottom: 16px;
  line-height: 1;
}
.step-title { font-size: 1.1rem; font-weight: 700; margin-bottom: 12px; }
.step-desc { font-size: 0.92rem; color: var(--fg-muted); line-height: 1.65; }

/* ===== NICHES ===== */
.niches {
  max-width: var(--max-w);
  margin: 48px auto 0;
  padding: 0 24px;
}
.niches-header { text-align: center; margin-bottom: 48px; }
.niches-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.niche-card {
  padding: 36px 28px;
  border-radius: var(--radius);
  border: 1px solid var(--border);
  position: relative;
  overflow: hidden;
}
.niche-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
}
.niche-card--contractors::before { background: #EA580C; }
.niche-card--restaurants::before { background: #16A34A; }
.niche-card--retail::before { background: #2563EB; }
.niche-card { background: var(--surface); }
.niche-icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  margin-bottom: 20px;
}
.niche-card--contractors .niche-icon { background: linear-gradient(135deg, #FFF7ED, #FFEDD5); }
.niche-card--restaurants .niche-icon { background: linear-gradient(135deg, #F0FDF4, #DCFCE7); }
.niche-card--retail .niche-icon { background: linear-gradient(135deg, #EFF6FF, #DBEAFE); }
.niche-card h3 { font-size: 1.05rem; font-weight: 700; margin-bottom: 12px; }
.niche-card p { font-size: 0.88rem; color: var(--fg-muted); line-height: 1.65; }

/* ===== PRICING ===== */
.pricing {
  max-width: var(--max-w);
  margin: 48px auto 0;
  padding: 80px 24px;
  background: var(--bg-alt);
  border-radius: 24px;
  border: 1px solid var(--border);
}
.pricing .section-header { margin-bottom: 48px; }
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: start;
}
.price-card {
  background: var(--surface);
  border-radius: var(--radius);
  border: 1px solid var(--border);
  padding: 32px 28px;
  position: relative;
}
.price-card--featured {
  border: 2px solid var(--accent);
  box-shadow: 0 8px 32px rgba(234, 88, 12, 0.12);
}
.price-badge {
  position: absolute;
  top: -13px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: #fff;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 4px 14px;
  border-radius: 20px;
}
.price-tier {
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--fg-muted);
  margin-bottom: 12px;
}
.price-amount {
  font-family: var(--font-display);
  font-size: 3rem;
  color: var(--fg);
  line-height: 1;
  margin-bottom: 8px;
}
.price-per { font-size: 1.2rem; font-family: var(--font-body); color: var(--fg-muted); }
.price-tagline { font-size: 0.82rem; color: var(--fg-muted); margin-bottom: 24px; }
.price-features { list-style: none; display: flex; flex-direction: column; gap: 10px; }
.price-features li { font-size: 0.88rem; color: var(--fg); display: flex; align-items: flex-start; gap: 8px; }
.price-features li::before { content: '✓'; color: var(--accent); font-weight: 700; flex-shrink: 0; margin-top: 1px; }
.pricing-note { text-align: center; font-size: 0.82rem; color: var(--fg-muted); margin-top: 32px; }

/* ===== RESULTS ===== */
.results { max-width: var(--max-w); margin: 48px auto 0; padding: 0 24px; }
.results-inner {
  background: var(--fg);
  color: #fff;
  border-radius: 24px;
  padding: 72px 64px;
}
.results-content .section-label { color: var(--accent-light); }
.results-content .section-title { color: #fff; }
.results-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  margin: 40px 0 36px;
}
.result-item { }
.result-math { font-family: var(--font-display); font-size: 2.4rem; color: var(--accent-light); margin-bottom: 8px; line-height: 1; }
.result-desc { font-size: 0.88rem; color: #A8A29E; line-height: 1.6; }
.results-callout { font-size: 0.92rem; color: #C4B5A5; line-height: 1.7; border-top: 1px solid #444; padding-top: 28px; margin-top: 8px; }

/* ===== CLOSING ===== */
.closing { max-width: var(--max-w); margin: 48px auto 0; padding: 0 24px; }
.closing-inner {
  background: linear-gradient(135deg, #EA580C 0%, #F97316 50%, #FB923C 100%);
  border-radius: 24px;
  padding: 72px 64px;
  text-align: center;
}
.closing-headline {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3.5vw, 3rem);
  color: #fff;
  line-height: 1.15;
  margin-bottom: 20px;
}
.closing-sub { font-size: 1.05rem; color: rgba(255,255,255,0.85); line-height: 1.7; max-width: 560px; margin: 0 auto 28px; }
.cta-text { font-size: 1rem; font-weight: 600; color: rgba(255,255,255,0.7); }

/* ===== FOOTER ===== */
.footer { max-width: var(--max-w); margin: 0 auto; padding: 64px 24px 32px; }
.footer-inner { display: grid; grid-template-columns: 1fr auto; gap: 64px; margin-bottom: 48px; }
.footer-logo { font-family: var(--font-display); font-size: 1.5rem; color: var(--fg); display: block; margin-bottom: 12px; }
.footer-desc { font-size: 0.88rem; color: var(--fg-muted); line-height: 1.6; max-width: 320px; }
.footer-links { display: flex; gap: 48px; }
.footer-col { display: flex; flex-direction: column; gap: 10px; }
.footer-col-title { font-size: 0.75rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.1em; color: var(--fg-muted); margin-bottom: 4px; }
.footer-col a { font-size: 0.88rem; color: var(--fg); }
.footer-col a:hover { color: var(--accent); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  padding-top: 24px;
  border-top: 1px solid var(--border);
  font-size: 0.8rem;
  color: var(--fg-muted);
}

/* ===== RESPONSIVE ===== */
@media (max-width: 900px) {
  .hero-grid { grid-template-columns: 1fr; gap: 48px; }
  .phone-mockup { display: none; }
  .steps-grid, .niches-grid, .pricing-grid, .results-grid { grid-template-columns: 1fr; }
  .hero-stats { flex-wrap: wrap; gap: 24px; }
  .results-inner, .closing-inner { padding: 48px 32px; }
  .footer-inner { grid-template-columns: 1fr; gap: 32px; }
}

@media (max-width: 600px) {
  .hero { padding: 48px 20px 40px; }
  .how, .pricing { padding: 48px 20px; }
  .nav-tagline { display: none; }
  .hero-stats { padding: 20px; }
  .stat-number { font-size: 1.6rem; }
}